James L. Torti, Ph.D. / Chief Operating Officer
James is a dynamic, energetic executive with over 15 years of senior-level leadership, management and cross-industry consulting experience within high-growth, professional services, consumer products, clean technology, medical device, manufacturing, design, and commercial real estate for Fortune 500 corporations, early-stage companies, and private equity funded start-ups.
James leads his own management consulting firm New10, Inc. (newton) focusing on the physics of organizations and works directly with owners, CEO’s and senior managers across all areas of operations. He is a highly strategic thinker with an affinity for detail, operations, branding, creating successful products, sales and marketing plans, securing alliance partnerships and identifying markets for growth. His leadership style is characterized by collaborative and entrepreneurial vision, proficient strategic awareness of the competitive environment and keen business acumen all based upon a non-compromising integrity.
James has had a broad-based career consulting for professional service firms in design architecture, real estate development with a special focus on urban adaptive re-use, health care services, and branded consumer products. As Vice President/General Manager of Ralph Lauren Footwear, for the RLX, Polo and Polo Sport brands, he was instrumental in redesigning and repositioning premier performance footwear products working directly with Ralph Lauren and Polo RL NYC-based design team. As his first formal company experience, James founded and operated the first athletic-leisure branded apparel company, Moda Prima for over 10 years until a large multinational corporation acquired it in 1996.
Various roles over his career span President, Chief Operating Officer, Chief Product Officer and Managing & Board Director. James currently serves as a Board Member for Goodwill Industries of San Diego, Inc., on the Goodwill Communications and Strategic & Long-Range Planning Committees and is a founding member of Catholic Men’s Fellowship, a 19-year enduring men’s faith ministry.
He is an energetic speaker and presenter and is engaging through a personable and authentic communication style. James obtained his Bachelor of Arts from California State University, Northridge. He holds a Ph.D. from California School of Professional Psychology/Alliant International University, an American Psychological Association accredited graduate school for clinical practice, which he specialized in the area Child & Family. James lives with his wife and family in Carlsbad, CA.